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Tatalog (Paperback)

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Description


TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise-a combination of being pioneering, purposive, principled and 'not perfect'.


Product Details
ISBN: 9780143431503
ISBN-10: 0143431501
Publisher: Penguin Random House India Pvt.Ltd.
Publication Date: July 1st, 2014
Pages: 218
Language: English