Events and Marketing Manager
Position: average 40 hours/week; hourly pay commensurate with experience
East City Bookshop in Washington, DC, is seeking an Events and Marketing Manager. We host more than 200 events a year, including in-store and offsite author events, book clubs, storytimes, in-store community events, off-site book sales for outside organizations’ author events and conferences, community storytimes and other partnership events as appropriate.
The Events and Marketing Manager reports to the owner/managers and is responsible for supervising events and marketing staff, securing and coordinating author events, increasing the number and profile of events, and expanding our marketing reach in a variety of areas. The Events Manager will work on ECB’s goal of increased community and school partnerships, strengthening those in place and forming new ones. Events Manager will coordinate and grow our fledgling book donation program for work with underfunded schools and students. They will work most closely with ECB’s Social Media & Marketing Coordinator and Book Club Liaison.
Responsibilities include (but are not limited to):
- Submitting persuasive author event proposals and working closely with publishers and authors to book both in-store and offsite events.
- Working with the publicity departments of publishers to confirm, coordinate, promote and execute 2 - 5 or more events per week ranging in attendance from 10 to 500+ people.
- Cooperating with appropriate staff to plan all in-store and off-site event logistics, including staffing, scheduling, customer and staff communications, and every aspect of facilitating efficient and pleasant small to large-scale events and book signings.
- Developing and implementing additional marketing strategies for East City Bookshop and its author/book events, including overseeing the creation of event copy; advertising; weekly e-newsletters; social media outreach; media outreach; event-specific promotional campaigns.
- Working with publisher sales representatives and the store’s buyers to develop strategies to promote key titles, keep up with forthcoming releases, and communicate about trends in the bookselling world. This may include representing ECB at author events and conferences.
- Ensuring that details of the store’s events are communicated in a timely and efficient manner to the frontline booksellers and other store staff.
- Working closely with authors and publishers on pre-order campaigns, subscription programs, creative launch parties, and special marketing and programming to connect them with readers both in the store and online.
- Oversee East City Bookshop’s social media channels to engage with authors, readers and publishers; promote events and programming; and strengthen our brand on a daily basis.
- Oversee all aspects of East City Bookshop’s website, including event listings, updating content, and troubleshooting.
Ideal candidates will have/be:
- No fewer than three years experience with event management (preference given to bookstore event management).
- Marketing and social media experience.
- Ability to manage long-term projects while juggling the demands of a full events calendar.
- Experience as a bookseller, or in a customer-service position.
- Ability to work well in a team.
- Comfortable with project management software and proficiency with spreadsheets.
- Comfortable with public speaking and able to interact with a large audience.
- Understand East City Bookshop’s outlook, vision, and commitment to our neighborhood and customers.
- Able to lift 40 lbs and spend long hours on your feet.
Schedule: Full time / average of 40 hours per week, may include floor shifts as well as administrative time.
Compensation: Hourly wage dependent on applicable experience.
We strongly encourage candidates of diverse backgrounds to apply, including people of color, LGBTQI+ people, and gender nonconforming individuals. Please email your resume to firstname.lastname@example.org and include “Events and Marketing Manager” in the subject line. In the body of the email, please describe your relevant experience in detail, and specific interest in the job. Include information on your reading life. No phone calls, please.
About East City Bookshop:
Since our opening on April 30, 2016, East City Bookshop has become a gathering place for book lovers of all ages. By offering author events, book clubs, and other community events, we are a place where our community connects. Our mission is to provide friendly and warm service, community-oriented events, and support for the literary arts at every reading level.